Are you able to find your law firm within these 3.5 billion search results? No? Then look to Search Engine Optimization. It is the key to boosting the appearance order for your website in search results. SEO, as it is widely known, can be complied naturally and without the use of paid ads.
Search Engine Optimization is all about boosting site traffic based on your website and listings' customized content. Creating both quality and quantity digital content helps search engines evaluate and rank your firm higher in search results.
It's unlikely that users will go through pages upon pages of search results before they choose a lawyer. But that's not the only reason to want your law firm displayed on the first search results page. The first search result page appears to users as the most reputable firms.
Let's evaluate that thought further.
Google claims that nearly 70% of clicks go to the top five search results. Additionally, 75% of mobile device clicks tend to lead to an appointment within 24 hours.
Check out this scenario. A user finds your firm inside the top results when searching for legal assistance online. That user then clicks on your website to ensure your services meet their needs. Then the user will then conduct a thorough analysis of your firm, confirming its reputation. Lastly, they will then enter your address into their GPS to arrive at your office.
So how do you get ahead?
Use SEO to boost your law firm's findability and stop hiding from potential clients.
LOCALSYNC is a one-stop shop to get your law firm on the right track. You can learn from articles like this on SEO. Plus, take one (or more) of our online courses in WordPress, Online Marketing, etc.